What do you do when you want to show how a customer service-oriented, local retailer measures up to a big box corporate competitor? You simply put them side-by-side and let them do the talking. Now, how exactly do you show that big box store without pointing fingers? You put him in a big box! This is a custom costume created for Dunn Lumber’s new commercial campaign.
Materials: Coroplast,Vinyl Wrap, Laser Cut Vinyl Lettering, Paper Packing Tape
Client: Dunn Lumber
Agency: BMH Marketing
Production Company: Blue Plate Digital
Costume Designer: Kristen Bonnalie
Photo by Doug Cooper